Our marketing programs help small businesses develop budgets, determine a marketing focus, create stronger ad copy, plan campaigns, develop better web sites, and keep in touch with past customers. Programs include:
- Budget development When we complete this program, not only will your business have
a better idea of what similar businesses invest in advertising, you'll also know how much
you should invest, who to invest it with and over what period of time. No matter what month it is, you will know exactly what you will be spending three months from then. This program helps you keep on track and keep from spending more than you should from not planning ahead.
- USP development This program is essential for stronger marketing. No matter what form of advertising you use, if you are sending out the wrong message you are losing money. In this program we interview you and key members of your staff to see that everyone is on the same page. Then we do call out research on some of your previous clients, to help us determine what your customers like about your business. After all the research is completed, we provide a marketing focus statement which you will use in all of your future ads to create the most powerful ads possible.
- Current marketing review We visit with you about all of the marketing you are currently doing, what you are investing, and what you are thinking about doing. In this report we will outline what we believe are the strong points, and where we see you might be able to improve what you are doing.
- Media representative programs If you're seeing more media reps coming through your door than customers, it may be time to have us do your media placement. This can save you many hours of meetings and decisions you don't have time for. Whenever a rep wants to talk advertising, you give them our number. We meet with them, filter out the types of offers we have determined are not right for your company, and meet with you once or twice a month to bring only those we feel are worth considering.
- Creative services Writing copy is an art! It's not something you throw together because you don't have a lot of time. There is a specific formula for creating ad copy that's persuasive, powerful, and more affective. We get to know our clients and create copy that really tells their story. We also have complete studios for producing radio commercials and voice tracks for television or cable.
- Database marketing systems We help you develop a database marketing system that contact your prior customers and brings them back to your business when you want them to come. This is a great program to help boost slower times for your business.
- Individualized programs We can design an individualized program for your business that fits specific needs. Call us and visit about your needs.